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"What we need to achieve true transformation" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Old Mutual announces lead agency

by Herman Manson. Old Mutual has appointed Publicis Communications as its new lead agency across the African continent, including South Africa.

Hyundai SA TTL agency announced
by Herman Manson. The company, currently the fourth-largest car brand in South Africa, is leaving The Jupiter Drawing Room (Cape Town) after a relationship spanning 16 years.

Big Q: What we need to achieve true transformation — Masego Motsogi

Big Q: Concept of transformation not embraced by our industry — Sbu Sitole

by MarkLives. Why are so many black professionals disgruntled with the rate of progress? Next up in our panel of key industry executives are Masego Motsogi of Ninety9cents Johannesburg and Sbu Sitole of The Odd Number.
Agency Life: The importance of accountability
by TJ Njozela. Accountability is something that may really help you if you do it right, so here are a few tips to help you be more accountable.

Bookmarks 2017: Digital work, not agencies, the winner
by Herman Manson. Overall, specialist digital agencies seem to have been whipped into second place by larger, integrated shops.

Regular Reads:

Ads of the Week: Indefinably untaggable and Blooming marvellous radio ads

MagLove: The best magazine covers 24 March 2017 and 17 March 2017

Shelf Life: M&C Saatchi Abel creates Lancewood Emoji meals and Pierre Jourdan’s wine popsicles prove innovation power

SA TV Ratings: Primetime top 20s for Jan, Feb 2017 — SABC 1 and e.tv

On the Radar:

Dentsu Aegis Network signs new affiliate in Ghana

SA entries open for Global Impact Challenge

Rawson Developers appoints lead creative agency

Endangered Wildlife Trust appoints new agency

Grant de Sousa joins They Shoot Films

IMC conference heading to CT

CT ranked among the world’s top "Tech Cities"

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