Selling Cell C to South Africans
by Kim Penstone. While rumours of consolidation in the mobile and telecoms sector continue to circulate, Cell C marketing director Dr Doug Mattheus is determined to sell Cell C to South Africans - not the competition.
Smart Africa TV: Social messaging goes big in Nigeria
by Russell Southwood. Nigerian tech blogger Jesse Oguntimehin talks about how Twitter came to grow so big in Nigeria and recent trends within it.
Shelf Life: Mixed reaction to new JSE brand identity
The Johannesburg Stock Exchange (JSE) has a new and refreshed brand identity courtesy of the team at Interbrand Sampson De Villiers. This includes a new logo and website. The objective was to make the JSE brand more relevant to all stakeholders and a truly African brand. Not everyone agrees that this was success.