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Asian hot-shop Arcade launched in South Africa; agency integration trends - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Asian hot-shop Arcade launched in South Africa

by Herman Manson. The move was driven from client-side, says Publicis Africa Group, with Unilever being the agency's founding client in SA.

Fair Exchange: Marketing and PR — working in isolation or in tandem?
by Erna George. The question, however, is not should they but do they? It seems that this is a more-complex scenario with many divergent views.

Motive: Agency integration trends
by Jacqui Greeff. Here are some insights into the findings of the Answered Redzone industry trends research conducted last year.

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