DOCUMENTS

"Local content surely a brand bonanza" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Local agency disrupting global B2B sector

by Herman Manson. Demographica turns 10 years old in November 2016, but it's only existed as a proper agency for three.

On My Mind: Local content surely a bonanza for brands
by Jerry Mpufane. Significant changes to local content quotas have created a huge opportunity for the smart brand CMOs.

Homegrown: Brand character — personality-fuelled power to brands
by Lynne Gordon. We’re a nation big on ‘character’, so how do brands identify and maximise a brand character that really works?

The Adtagonist: My internal tug-a-wards
by Carl Cardinelli. What's wrong with award shows and how to fix them.

Green Sky Thinking: Planet 50-50
by Colwyn Elder. According to Cindy Gallop, advertising has a key role to play in shattering stereotypes and bringing about cultural change.

Regular Reads:

Ad of the Week: The high cost of bad government
Shelf Life: The Kaufela Collection — taking Zambia to the world

MagLove: The best magazine covers 27 May 2016
SA TV Ratings: March 2016 Top 20 TV programmes — Vuzu

On the Move

New leadership team for BBDO SA

Account Wins

Jupiter Cape Town wins higher education provider

RE/MAX appoints media partner

Fossil Group appoints PR agency for Skagen

Acquisitions

Mark1 takes over two Primedia Online businesses

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