"ABC Q3 2014 results; Hero steps up as Jozi office prepares to scale" - MarkLives
Simone Puterman |
17 November 2014
And other top advertising, media and marketing news, analysis and opinion on the website this week, including...
ABC Q3 2014 results
The Audit Bureau of Circulations of South Africa released the newspaper and consumer-magazine circulation statistics for the period July-September 2014 (ABC Q3 2014) last week. They're grim.
by Herman Manson. As many of the better-known independent agency brands continue to join global agency networks, a new generation of challenger agencies are aiming to take their places - agencies you have probably never heard of. But will. Hero is one such agency in South Africa.
by DK Badenhorst. Brand characters are not developed by committee; they aren't even developed by one person - they are people. This idea came to life again two weekends ago when I saw the Amazon Echo commercial. It hasn't been a well-received production...
by Arthur Goldstuck. There is no better indication of what consumers are doing on their smartphones than the apps they most commonly download - and social media, games and fitness dominate the app stores of three of the major smartphone platforms in South Africa.
by Prakash Patel. Data, data everywhere - but what does it really mean to us as marketers when often we only see data as numbers? Over the past few months, I've discussed the principles behind "Data Driven Marketing (DDM)", "how to get strategic" and "building the foundation" - it's now time to talk about data, the fundamental asset and crux of #DDM.