"Inside Rogerwilco — SA’s Drupal specialist" - MarkLives - DOCUMENTS

Inside Rogerwilco — SA’s Drupal specialist

by Herman Manson. Drupal, an open-source content-management platform, offered agency Rogerwilco a platform on which to build its specialised offering.

Media Future: E-commerce in South Africa is broken — but fixable

by Arthur Goldstuck. Thanks to poor online presence, e-tailing in South Africa has yet to make a dent in retail, but tools are becoming available to fix it

Masterclass Notes: Procurement — friend or foe?

by Johanna McDowell. The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement

The Ad Exec: Matriarchal marketing

by Tom Fels. Our world is changing. It seems that our collective good is not served by the patriarchal approach and, in response, both leaders and brands across the world are turning toward a new matriarchal way of being that presents a far brighter outlook.

Africa Dispatches: Tusker beer — the elephant in the room

by Mandy de Waal. If you’re chowing down on some nyama choma in Kenya and you’re offered a beer, the chances are that it will be a Tusker. The oldest beer brand in that market, Tusker remains East Africa’s best-loved beer because of product excellence and the smart marketing that backs this

Regular reads:

• Ad of the Week: Dance, dance, dance

• Shelf Life: Search, click, buy — restock

• MagLove: Upside down, bold and rare

• Ad Feature: Advertising where you’d least expect it!

• #SouthAfricanTVratings: 18–24 May 2015 (week 21)

Appointments:

• New MD for Geometry Global SA

On the radar:

• Account moves: LEGiT, Gauteng Tourism,

• Creative Circle Awards — April 2015 winners

• Katherine Glover to attend the Cannes’ “See It Be It” 2015 initiative