M&C Saatchi PLC acquires Creative Spark
by Herman Manson. M&C Saatchi PLC has acquired Creative Spark to house conflict work from M&C Saatchi Abel and to boost digital skills within the South African group.
Pangea Ultima wants to innovate the agency model
by Herman Manson. The market, as well as the agency model, is open to challenge and change, says Haydn Townsend, CEO of Pangea Ultima, the agency he launched in September 2015.
Dissident Spin Doctor: Why clever PR agencies are stealing ATL biz
by Emma King. Recently, we PR peeps were put firmly in our place when Sir Martin Sorrell informed us sternly that PR agencies who think they can take on advertising agencies were “living in la-la land”.