Mike Schalit on the making of Net#work BBDO
by Herman Manson. Mike Schalit, chief creative officer and co-founder of Net#work BBDO South Africa, would much rather appoint a strategist than a creative to his agency today.
Fair Exchange: Harnessing diversity — challenge or benefit?
by Erna George. Diversity is, now more than ever, crucial to the success of businesses — it is critical for remaining competitive and staying ahead in the long term.
Brand Politics: Act like a person, think like a person
by Alistair Mackay. What do ball-point pens have to do with political commemoration? Not a lot, but the age of social media has made it more difficult for brands to stay top of mind without hitching themselves to — or commenting upon — all kinds of news, topical events and political opinions that have nothing to do with the brands themselves.