Interview: New National Certificate of Advertising with Red & Yellow
by Herman Manson. The launch of the Red & Yellow Springboard Marketing Institute is a bid to attract a more diverse skills pool for the advertising and marketing industries. It offers students a National Certificate Of Advertising (NQF Level 5). MarkLives speak to Sharon Warroll, who heads up the initiative.
Thinking TV: What's on offer over the festive season?
by Inge Hansen. With year-end fast approaching, advertisers are grasping at final opportunities to get their messages to consumers before the festive-season shopping has ended. This year, due to various factors, advertisers are up against more roadblocks than ever to reach viewers through TV and influence their purchasing decisions.