POLITICS

"Pete Case on the Ogloovy deal" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including...

Pete Case on the Ogloovy deal

by Herman Manson. It was a deal that industry insiders had been speculating about for months. Then, in November 2014, Gloo Digital Design and WPP-owned Ogilvy & Mather South Africa finally announced the merger.

Motive: Ad award shows don't get African creativity

by Felix Kessel. How does African advertising stack up against the global standard of creativity? Stop and think before you provide a reflex answer to this seemingly simple question.

Grubstreet: Media trends for 2015

by Gill Moodie. What can we expect of 2015 as media professionals in South Africa?

The Real McCoy: The power of detail.

by Sean McCoy. My recent immersion in the hospitality industry has brought the notion of internal branding sharply into focus.

Media Report: Chris Roper on marketing, the media, and its co-dependency

Chris Roper, editor-in-chief of the Mail & Guardian, answers questions about editorial independence, honest information and offers deep insight into the M&G brand and future trajectory in this The Media Report 2014 interview.

Regular reads:

Ad of the Week with Oresti Patricios: A notebook that tugs at the heartstrings

Shelf Life with Louise Marsland: Spur Corp hungry for new flavours

#MagLoveTop10 with MediaSlut: Best food magazine covers of 2014

Smart Africa TV with Russell Southwood: The Nigerian e-store with over 1m customers

On the radar:

Account moves: Coo-ee Softdrinks appoints Fluence as social media agency

Sanef condemns police intimidating and mob attacking journos

IAS, IMM announce strategic partnership

Account wins: Investec SA appoints Y&R

Four agencies merge to form Openfield Group

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