DOCUMENTS

"Sugar sin tax & adland; transforming adland using Uber’s on-demand model" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

The Big Q: How will the new 'sugar sin tax' impact adland?

by MarkLives. The ACA's Odette van der Haar, NATIVE VML's Jarred Cinman and Starcom MediaVest Group South Africa's Ravi Bhaya give us their take on how the proposed tax on sugar-sweetened beverages may impact SA.

Motive: Adland can transform using Uber’s on-demand model
by Mpange Chapeshamano. Here’s a practical guide that we as an industry can apply to encourage radical transformation (without the need for legislation).

Interview: Marketing African destinations to LGBTQ travellers
by Herman Manson. John Tanzella, IGLTA CEO, discusses the reasons for bringing Spectrum to Africa for the first time.

Media Redefined: Sponsors and the search for hard-working donkeys
by Martin MacGregor. I was reminded recently of a well-known Aesop’s Fable which illustrates for me the potential opportunities and dangers of sponsorship.

Thinking TV: Singing stars
by Inge Hansen. Over the years, there have been various success stories in producing local versions of popular international reality-TV shows. Hopes are high for The Voice South Africa.

Regular Reads:

Ad of the Week: Cling wrap gets fresh with Instagram
Shelf Life: Saatchi & Saatchi Brandsrock gets to KWV's crux
MagLove: The best magazine covers 1 April 2016
SA TV Ratings: February 2016 Top 20 TV programmes

Account Wins

Three account wins for House of Brave
Conversation Lab wins challenger hair-colouring brand

On The Move

New Grazia South Africa editor announced

On The Radar:

BBC Worldwide invests in SA production company

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