Y&R South Africa, VML to integrate
by Herman Manson. The SA operations of the Y&R network are set to be integrated under a single management team, with Jason Xenopoulos as group CEO and Graham Lang as CCO.
Digital platform streamlines ad agency efficiency
by Herman Manson. Magnetic aims to streamline agency efficiency, from initial contact to saving client information and studio management.
Young, Gifted & Killing It: I See A Different You
by Veli Ngubane. A collective of Sowetan-born creatives are telling it like it really is: twins Justice and Innocent Mukheli, and Vuyo Mpantsha.
Motive: Integrity and ethics in the advertising industry
by Andrew MacKenzie. Is it time for agencies to take a step back and analyse whether profits are put ahead of integrity and ethical business practice?
Innovator’s Toolkit: Three 'want' factors influencing purchase-intent
by Preetesh Sewraj. Why do consumers buy our products and services? The following three represent some of the most-interesting purchase factors.