by Herman Manson. Y&R South Africa, which has had the business for 48 years, has been confirmed as repitching for the business.
Wayne Naidoo on new agency Duke: “We sell”
by Herman Manson. Wayne Naidoo has quietly reentered the South African ad industry with the low-key launch of his ad agency and he believes he's found the answer to what makes Duke different.
by MarkLives. Big winners last week include Gloo@Ogilvy, Demographica, Gorilla, Liquorice/Publicis Africa, TBWA\Hunt\Lascaris and King James.
Ad Exec: Founding a new commercial model for advertising
by Tom Fels. Around the world, the message is the same — we advertising agencies are all looking for the commercial model that will see us sustainably into the future.
The Adtagonist: Digital — the buzzword that never buzzed off
by Carl Cardinelli. Digital is dead.
Regular reads:
- Ad of the Week: Supporting the stars of tomorrow, today
- Talk Africa: From beers to likes — social currency in Kenya
- Shelf Life: Raw materials inspire Berman Brothers design
- MagLove: The best magazine covers 13 November 2015
- SA TV Ratings: 26 October–1 November 2015 (week 44)
- Ad Feature: When great ad concepts should stay one-offs
- Global.Ad.Geeks: Humans vs cancer? Advantage Humans
Account moves:
- Danone NutriDay's digital account
- Mycab, Diageo Reserve Brands
People on the move:
- Appointments ready TMG for digital-first workflows
- J. Walter Thompson SA appoints chief strategy officer
Awards:
- SA winners at London International Awards 2015
- The Bookmark Awards announces deadline extension
On the radar:
- GroupM acquires mobile marketing agency
- New magazine on content marketing
- MacDuff moves into viral content
Covering the advertising and marketing industry without fear or favour — MarkLives.com for breaking news, exclusive industry opinion, company news and jobs! Sign up here for an email round-up every Monday and Thursday and follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube.
