"Analysing Santam’s `One of a kind`; Gavin Rooke’s The New Order" - MarkLives - NEWS & ANALYSIS

Brand Culture: An analysis of Santam’s “One of a kind”

by DK Badenhorst. In order to understand the reason that Santam’s “One of a kind” ad has received so much traction, despite kicking us in the shins, it’s important to wind back the clock.

EXCLUSIVE: Gavin Rooke launches The New Order

by Herman Manson. No stranger to agency start-ups or pushing against conventional agency boundaries, Gavin Rooke has launched a new ad agency named The New Order.

Report back from AdForum Worldwide Summit London

by Johanna McDowell. Forty consultants, representing a record for AdForum Worldwide Summits, had extraordinary things to share across the world and this group of people represented a thought leadership which is, frankly, new to this industry. Even Sir Martin Sorrell commented at dinner that the era of consultants is here to stay, and that we must be successful as there are so many of us.

Forsman & Bodenfors an agency to keep on watching

Top-line growth should be focus of CMOs, agencies — Sorrell

“Collaborate until it hurts” — Robert Senior

Red Touch Media pitches content for loyalty

by Herman Manson. How can brands access content from global entertainment companies such as Sony, Disney, Paramount, MGM, Fox, Universal or Warner Bros? How many legal hoops would they need to jump through to… give it away free to their customers?

EXCLUSIVE: New start-up agency Area 213 buying into ecommerce plays

by Herman Manson. Be ready for a host of new start-up agencies in the South African market, says Ben Wren, co-founder of one of the newest, Area 213. According to him, the market opens up every couple of years as the local market goes through a period of acquisitions by global networks.

Regular reads:

• Ad of the Week with Oresti Patricios: Getting a lion’s bite back

• Bad ADvice with Every Ad Agency: Which LSM is your agency?

• Shelf Life with Louise Marsland: An atypical fashion brand

• MagLove with MediaSlut: Tons of emotion

• Ad Feature with Andy Rice: KFC says burgers can’t be choosers & does the new Nike a

• Smart Africa TV with Russell Southwood: Tigo Music rocking Ghana and Tanzania

On the radar:

• PRISM Awards 2015 — winners

• MTN Radio Awards 2015 — winners

• South Africa’s 34 One Show finalists for 2015

• Times Media closing men’s lifestyle supplement Business Class