Two-thirds of metro dwellers are aware of the upcoming Census
Sixty-nine percent of metro adults are aware of the upcoming Census that begins next week. However, just over a quarter of metro adults - 28% - said that they are not aware of the census exercise. Only 3% gave a "don't know" response. These figures were released today by TNS South Africa, South Africa's leading marketing and social insights company. They arise a study of 2 000 adults in South Africa's seven major metropolitan areas conducted between 25 August and 12 September. The study has a margin of error of less than 2½% for the overall result.
Differences by race and gender are small:
I have heard about the census that is happening this year - 69%
- Blacks - 68%
- Whites - 75%
- Coloureds - 68%
- Indians/Asians - 61%
- Males - 71%; females - 67%
The least aware are Indian females, where 39% are not aware of the Census. There are no differences in response by age