Announcement: AfriBusiness becomes Sakeliga
The business organisation, AfriBusiness, today announced that it will be changing its name to Sakeliga. The decision forms part of a next phase for the organisation, in which it expands it strategy from business rights watchdog to business community.
In its next phase Sakeliga will, among other things, be characterised by a network of local chambers of commerce and other affiliations, as well as initiatives for self-regulation and for limiting the exposure of its members to harmful state intervention.
Piet le Roux, CEO of Sakeliga, formerly known as AfriBusiness, says the name change heralds a new phase: “From small beginnings with senior business persons in 2011 AfriBusiness grew to become the primary business rights watchdog in South Africa. With 12 500 members it is today the largest Afrikaans business organisation ever. At the same time problems in South Africa has increased to such an extent that the state is apparently either unwilling or simply incapable to maintain business rights, free markets and a constitutional order. Thanks to the seed capital of our supporters we can now expand our strategy: AfriBusiness, the business rights watchdog, becomes Sakeliga, the independent business community.”
Le Roux continues: “Sakeliga promotes prosperity, free markets and a constitutional order in the interests of its members and in the common interest wherever its members do business. Where, in the past, we did it as business rights watchdog encouraging and lobbying for a better business environment, we shall now mobilise the capital of our members for additional objectives.”
Sakeliga’s strategy for an independent business community is three-fold: