Africa Dispatches story: The US$19.9 billion media market
Growth in media spend in Africa is outpacing the US and Western Europe, while media investments are alive, thanks to the politically connected or business people with big egos and pockets to match. Mandy de Waal reports in this Mark Magazine: Africa Dispatches feature.
The Business of Business: The virtuous circle
by Jerry Mpufane. I am fascinated by the subject of "the business of business" and will use this new column to explore what I believe it takes to run a great advertising agency. The intention is to have a lot of fun while sharing perspectives that I hope arouse the reader's imagination.
Africa Style: Colouring outside the lines
by Masingita Mazibuko. Just like my soon-to-be six-year-old and her artwork, several brands have reaped the rewards of their custodians deliberately ‘colouring outside the lines'.
The Switch: Perils of the inside track.
by Alistair Mokoena. One of the lessons one picks up in business school is the importance of environmental scanning as a business practice. I agree with the notion that all things are good as long as they are done in moderation but I think our industry takes competitor intelligence and understanding our clients too far.
Batstone story - the agency for tech start-ups
by Herman Manson. Batstone is a specialist agency that helps start-ups in tech and financial services sector tell their stories. We interview Sarah Rice and Brendan Wade, who head up the agency.
Regular reads:
• Ad of the Week with Oresti Patricios: More than a jersey
• Heroes & Zeros with Andy Rice: Porshe SA & Chevrolet - best & worst brands of the week
• Shelf Life with Louise Marsland: Bolt-on app for Instagram in SA
• MagLove with MediaSlut: In memory of MH17
• #Top40TVratings with SAARF & MarkLives: Commonwealth Games pique SA's interest
Account wins:
• Gloo wins Nivea digital account
• Havas Worldwide Johannesburg retains Nativa
• Wide Licensing returns to Black River FC
• Account wins: NATIVE VML new digital agency for kulula.com.
Appointments:
• Jim Faulds promoted to CEO of JWT South Africa
• Neo@Ogilvy SA appoints new head of commercial
• Petar Spiljevic joins Bouffant
On the radar:
• HELLO! now published in SA [GIVEAWAY]
• New independent online media buying agency launched
• Dentsu Aegis Network enters JV with Media Fuse in Nigeria
• New ecommerce association for SA
• AMPS Mobile Report: SA mobile audience breakdown
• ABF's annual Cape Town Golf Day
To be in the know, read www.marklives.com and sign up here for an email round-up every three working days. Follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube.
