Africa Style: Hats off to home-brewed ads and marketing
by Masingita Mazibuko. There is something about the familiar that feeds our soul, makes us feel connected, safe and emotionally committed. At the risk of sounding ‘Afropolitan', I do believe there is something about home-brewed that really moves the needle when it comes to advertising.
Shelf Life: Inspirational products from #designindaba
Louise Marsland highlights various products and designs showcased at the recent Design Indaba Conference & Expo which are not only about aesthetics but also about innovative ways for using design to solve problems.
Media Future: Game development back on in SA thanks to Kickstarter
by Arthur Goldstuck. The computer gaming business has been bigger than the music industry for several years. Finally, South Africa is seeing the game-developer equivalent of rock stars emerging.
Ad of the Week: KFC crosses cultural barriers
by Oresti Patricios. There's nothing that makes South Africans more patriotic than being away from home. That's the archetype that Kentucky Fried Chicken, the brand now known as KFC, has leaned heavily upon to promote its ‘finger licking' fast food in its new South African TV ad, "Tastes Like Home", from Ogilvy & Mather Johannesburg.
Dailyfix - the new daily lifestyle fix to grown-up, stylish women
Fairlady, Home and Ideas, all magazines in the Media24 stable, recently jettisoned their brands' online presence and instead decided to invest in creating a new digital portal and brand, Dailyfix, to serve as a combined online home for their respective audiences. Herman Manson talks to publisher Marina Smith about the strategy.
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