I see a different Brand Soweto

Three Soweto residents named Vuyo Mpanthsa, Justice Mukheli and his twin brother Innocent, decided to do something about the unfair image Soweto has accrued with a project they call, "I See a Different You". This isn't, strictly speaking, an advertising campaign, but it has so much to teach marketers that it is worth looking at.

SAARF/MarkLives #Top40TVratings: SONA hits Top 40

For the week of 10 February - 16 February 2014, the top five shows from last week remained in place on the SAARF/MarkLives #Top40TVratings Chart, with SABC 1 retaining the top five slots. The State of the Nation address, as broadcast on SABC 2, made it onto the Top 40 this week.

MIH Internet Africa restructures e-tail operations

MIH Internet Africa is set to close several of its ecommerce stores. This could potentially include Style36, 5 Rooms, SAcamera & Kinderelo. All the affected specialist stores are currently offline with messages suggesting thet are "shut down for site maintenance" purposes.

The Ad Contrarian: ‘Brand loyalty' - habit rather than loyalty

Of all the factors relating to consumer behaviour, perhaps none is more misinterpreted and mischaracterized than brand loyalty.

The Dissident Spin Doctor: What your comms policy reveals about you

So, how is your corporate communications policy structured? Is it free and open, or is it rigid, sluggish and fear-inducing? Because, watch out, the way that you communicate, both internally and externally, says a lot about you to the outside world.

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