OPINION

"MICT SETA enters Hummingbird fray; Loeries Official Rankings 2015; If degrees were as ubiquitous as phones #feesmustfall" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

MICT SETA enters Hummingbird fray

by Herman Manson. MICT SETA confirms allegations that it's investigating Hummingbird Group and MD Bridget Scarr over the non-payment of MICT SETA fees to AFDA.

Loeries Official Rankings 2015

by Herman Manson. The Loeries has just released its Official Rankings for 2015, its objective to weight the performance of agencies, agency personnel and marketers at the 2015 awards.

Charl Bassil wants agency partners, not suppliers

by Herman Manson. In 1994, Pernod Ricard South Africa was a one-brand business. It has since expanded its market presence to include premium whiskey, vodka, champagne, rum and tequila brand ranges.

Brand Culture: If degrees were as ubiquitous as phones #feesmustfall

by DK Badenhorst. Governments are brands, too. But they are peculiar brands. And, as with products, not buying again is not your only option. And, as we’ve seen in the last week, people can drive their service delivery back to the store and demand a refund, a repair or a replacement.

#TheFutureByDesign: The future of public relations

a #TheFutureByDesign feature by Rachel Irvine. Public relations is heading into a crisis, and it’s not the economy — it’s the sorry state of tertiary institutions, churning out PR ‘graduates’ who are ill-equipped for the industry.

Regular reads:

Ad of the Week: The magic of a mother’s touch

Talk Africa: Impactful CSI brand communications in Ghana

Shelf Life: HKLM’s thoughts in a bubble

MagLove: The best magazine covers 23 October 2015

SA TV Ratings: 5–11 October 2015 (week 41)

On the radar:

New global network brand from Dentsu Aegis Network

TBWA partnerships for Tanzania, Ethiopia & DRC

Canvas Khenda launched as main market agency

Friday’s Cape Argus co-edited by students #feesmustfall

Coming up:

Social media measurement guidelines workshop

Awards news:

2015 AMASA winners

Assegai finalists announced

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