Your Brand in Africa: Global Guest Or Global Bully?
One of my pet hates is those global brands who arrive on our shores thinking they can fill a gap in any market in Africa without altering their product, packaging or communication.
One of our most anticipated projects has completed and the response to the Mandela Poster Project could not have been better. The Mandela Poster Project honours Nelson Mandela's legacy in a series of poster tributes.
Marketing lessons from Brand Obama
Arguably one of the most memorable arrivals to South African shores in recent years was that a few weeks back of US President Barack Obama - the man who during his first presedential election captured the imagination of the world through his message of hope and change for all.
Communication failure: ‘Brand Obama' tired and tarnished
Over the past five years, the narrative offered by the Obama administration has often been less than appealing
"Die Burger's almost like Riaan Cruywagen" says editor Bun Booyens
Media24′s Die Burger joined an elite group of newspapers this year that are showing signs of arresting circulation decline, which is really something to crow about in this grim market.
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