Mike Schalit on the making of Net#work BBDO
by Herman Manson. Mike Schalit, chief creative officer and co-founder of Net#work BBDO South Africa, would much rather appoint a strategist than a creative to his agency today.
Fair Exchange: Harnessing diversity — challenge or benefit?
by Erna George. Diversity is, now more than ever, crucial to the success of businesses — it is critical for remaining competitive and staying ahead in the long term.
Brand Politics: Act like a person, think like a person
by Alistair Mackay. What do ball-point pens have to do with political commemoration? Not a lot, but the age of social media has made it more difficult for brands to stay top of mind without hitching themselves to — or commenting upon — all kinds of news, topical events and political opinions that have nothing to do with the brands themselves.
Motive: The shifting power of creatives
by Brad Dessington. What’s driving the burgeoning freelance market? Will it kill agencies or create a new era and modality to the way agencies work?
#TheFutureByDesign: Selfie nation
a #TheFutureByDesign interview. “Some people might see selfies as a self-loving movement, but I see the selfie movement differently,” says Jozi-based photographer, Lebz Skywalker. “I think people are looking inwards.”
Regular reads:
• Ad of the Week: Lessons for life
• Talk Africa: The popularity of cellular networks in Pan-African social media *NEW WEEKLY COLUMN*
• Shelf Life: Contemporary nougat from 1701, SA stuck on Stikeez
• MagLove: The best magazine covers last week (4 September 2015)
• Ad Feature: It’s all about brand… ambassadors...
• SA TV Ratings: 17–23 August 2015 (week 34)
People on the move:
• Joanna Oosthuizen joins Ogilvy Public Relations Worldwide exco
Account wins:
• Publicis Machine takes The Glenlivet, Martell Cognac
On the radar:
• Epica Awards opens for entries
• Independent Media launches African Independent
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