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"Mike Schalit on the making of Net#work BBDO" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Mike Schalit on the making of Net#work BBDO

by Herman Manson. Mike Schalit, chief creative officer and co-founder of Net#work BBDO South Africa, would much rather appoint a strategist than a creative to his agency today.

Fair Exchange: Harnessing diversity — challenge or benefit?

by Erna George. Diversity is, now more than ever, crucial to the success of businesses — it is critical for remaining competitive and staying ahead in the long term.

Brand Politics: Act like a person, think like a person

by Alistair Mackay. What do ball-point pens have to do with political commemoration? Not a lot, but the age of social media has made it more difficult for brands to stay top of mind without hitching themselves to — or commenting upon — all kinds of news, topical events and political opinions that have nothing to do with the brands themselves.

Motive: The shifting power of creatives

by Brad Dessington. What’s driving the burgeoning freelance market? Will it kill agencies or create a new era and modality to the way agencies work?

#TheFutureByDesign: Selfie nation

a #TheFutureByDesign interview. “Some people might see selfies as a self-loving movement, but I see the selfie movement differently,” says Jozi-based photographer, Lebz Skywalker. “I think people are looking inwards.”

Regular reads:

Ad of the Week: Lessons for life

Talk Africa: The popularity of cellular networks in Pan-African social media *NEW WEEKLY COLUMN*

Shelf Life: Contemporary nougat from 1701, SA stuck on Stikeez

MagLove: The best magazine covers last week (4 September 2015)     

Ad Feature: It’s all about brand… ambassadors...

SA TV Ratings: 17–23 August 2015 (week 34)

People on the move:

Joanna Oosthuizen joins Ogilvy Public Relations Worldwide exco

Account wins:

Publicis Machine takes The Glenlivet, Martell Cognac

On the radar:

Epica Awards opens for entries

Independent Media launches African Independent

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