PARTY

"R\VERBED, a black-woman-owned ad agency now going for scale | Julia Anastasopoulos on building brand SuzelleDIY" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on MarkLives this week, including…

R\VERBED, a black-woman-owned ad agency now going for scale

by Herman Manson. Monalisa Zwambila owns and manages what is probably South Africa's largest independent, black-woman-owned ad agency.

Interview: Julia Anastasopoulos on building brand SuzelleDIY
by Herman Manson. Julia Anastasopoulos talks to us about partnering with brands, monetising SuzelleDIY and expanding the content channels of her production company, Sketchbook Studios.

Motive: Native content — a brand’s dilemma
by Charlie Stewart. I’m flabbergasted at the way the marketing industry's misappropriated the word “native” and applied it to something that’s so patently not.

Motive: The golden ratio rule of keyword research
by Benjamin Brandall. If you’re on the second page of Google Search results, you may as well not exist.

Regular Reads:

Ad of the Week: Courage defines tomorrow
MagLove: Celebrating the best #Olympics2016 magazine covers
Shelf Life: A new label for Fresh Earth Bake House
SA TV Ratings: Vuzu — primetime programmes June 2016
But Does It Work: Ageism in adland

On the Radar

Joe Public achieves Level One MAC charter score
Publicis Groupe statement on resignation of Kevin Roberts
Watt Communications becomes GinjaNinjaPR
Mpange Chapeshamano joins LIVE+ as MD
Soshanguve-based Lemok wins new business
Flume expands into Cape Town
New editor of City Press announced

MarkLives.com for breaking news, exclusive industry opinioncompany news and jobsNEW: Ramify.biz — connecting markters and agencies free of charge! Sign up here for the MarkLives email newsletter every Monday and Thursday. Follow MarkLives on TwitterFacebookGoogle+LinkedInPinterest and YouTube.