Agency Leaders: 2014's most-admired ad agency in Johannesburg
by Herman Manson. Every year, MarkLives polls South Africa's top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Johannesburg poll.
The Switch: Marketing truths that have become myths
by Alistair Mokoena. The marketing function has evolved so much in the last 10 years that what used to be taken as gospel is no longer applicable. Let's take a look at some of the conventional marketing "truths" that have since become fallacies.
Thinking TV: Changes ahead in South African TV
by Inge Hansen. It's February and our TV plans for mid-year need to be prepared soon. Making this a more challenging proposition than normal are the changes that we will be seeing in TV programming and data in the coming months.
The Word: Exploding Kittens and the unbroken internet
by Mongezi Mtati. Unlike the bold claims of attempting to 'break the internet', the co-creators of Exploding Kittens set out to rally their existing community members towards what seemed an achievable goal - by Kickstarter standards.
Fair Exchange: SA brands and SA consumers - deuce
by Erna George. Do you remember, years ago, that sense of embarrassment when a brand or experience in South Africa did not deliver? The dread that many came to expect - that SA products, service or experiences would not match up to global. I love the fact that this is declining.
Regular reads:
• Ad of the Week with Oresti Patricios: That awkward moment
• Shelf Life with Louise Marsland: Enabling free branding services for South African NGOs
• MagLove with MediaSlut: Skirting the issue
• Smart Africa TV with Russell Southwood: Kenyan school girls find freedom but not time on Worldreader
Account moves:
• GGi Communications awarded Red Touch Media Africa
• Claire Densham Communications wins PSG PR business
On the radar:
• Carat Johannesburg appoints new MD
• 2015's International Music+Sound Awards - open for entries
• South Africa makes Lions Health global jury lineup
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