Leveraging the sponsorship industry
by Herman Manson. Until recently, the sponsorship industry was all about getting onto signage and maximising media exposure. Then came the launch of Levergy.
Taking Flight: Africa on Chicken Licken’s “Great Dlamini”
by Remon Geyser. We were curious to see if ads that perform well in South Africa would perform just as well in other African countries. First up is Chicken Licken's "The Great Dlamini" by Net#work BBDO and Egg Films.
On My Mind: Marketing pointers to understand young SA consumers
by Jerry Mpufane. South Africa has a unique demographic. But not for the reasons you think.
Motive: How do you quantify creativity anyway? [Part 2]
by TJ Njozela. Advertising agencies offer clients creative output. So how do agencies charge clients?
Motive: Structuring influencer campaigns for max results
by Amber Bickford. When it comes to influencer marketing strategy and campaign goals, it’s not always about eyeballs or clicks. Here are three successful 'plays'.
Regular Reads:
- Ad of the Week: Double trouble
- MagLove: The best magazine covers 9 September 2016
- Shelf Life: Hunter’s introduces Extreme Bold with Guarana
- SA TV Ratings: SABC 2 — top 20 primetime programmes July 2016
On the Radar
- Emirates Airlines appoints lead agency
- New strategic communications agency launched
- Open Africa — guide to brands, marketing in Africa
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