FNB disturbed by allegations on what is a positive message

FNB is disappointed with the recent statement by the ANC Youth league to its 2013 brand campaign, You can Help, which FNB believes is a misinterpretation of its intent. We also strongly deny that this initiative is a "treacherous act" against the government or the country.

Our only intention with the campaign is to provide a platform through which we believe, as South Africans, we can use the power of help to make a positive difference in building a stronger, unified, values based nation.

FNB commissioned an independent survey, which highlighted that   70% of the Youth are positive about the future of our country. We undertook this exercise as we strongly believe that the children of South Africa have an important voice and are critical to the country's future success. Every interview was unscripted and uncensored - they are very much "from the heart" of each child speaking.

It was not FNB's intention to attack Government or the ANC but rather to call on every South African in a practical and meaningful way, to play their part in helping to create a better South Africa.

 We hope that South Africa will embrace this campaign and its intended message of helpfulness.

Statement issued by Bernice Samuels, FNB Chief Marketing Officer, January 21 2013

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