Brand Politics: The rules of branding ayisafani...
by Alistair Mackay. One good thing to have come out of this #ayisafani debacle, I hope, is that it has taught white South Africans a bit about conjugation in isiZulu! The phrase, which translates as "it is no longer the same", has been expertly used by the Democratic Alliance in a recent campaign across TV and social media.
Gareth Cliff's CliffCentral.com started broadcasting on 1 May 2014, taking a multi-screen approach. Every show should be available via podcast an hour after it has gone out live, according to CliffCentral.com.
Green Sky Thinking: What millennials want
by Colwyn Elder. In order to attract this generation's future leaders, thinkers and consumers, business needs to emphasise innovation and positive societal impacts. This is according to Deloitte's Global Millennial Survey 2013.
Africa Style: Social and the lost art of conversation
by Masingita Mazibuko. How does a brand get noticed in a world where people are swamped by stimuli or, in another, where they have opted not to engage with devices and the media that they deliver?
Smart Africa TV: Teenage Mutant Azanians - Africa's answer to South Park
by Russell Southwood. In this video interview, Cartoon.tv producer Nick Wilson talks about its new animation series, My Child: Teenage Mutant Azanians.
Regular reads:
• Ad of the Week with Oresti Patricios: Celebrate the Rainbow Nation with a...
• #Top40TVratings with SAARF & MarkLives: As elections near, news gains
On the radar:
• Virginia Hollis new SAARF chairperson
• Free election day rides with Uber
• Ad Dynamo now Twitter sales partner in SA
For more, read www.marklives.com and sign up here for MarkLives' round-up of top ad and media industry news, analysis and opinion in your mailbox every three work days! Follow @marklives on Twitter, Facebook, Google+, LinkedIn and Pinterest.
