What the tobacco ad ban can teach the liquor industry
If restrictions imposed by the proposed Control of Marketing of Alcohol Products Bill resemble those in the Tobacco Products Control Act, we could see virtually every means of advertising or promoting alcohol beverages being prohibited.
Newspaper ABCs Q3 - graphs & stats
Extracts from the latest 3rd Quarter ABC presentation for newspaper circulation.
Consumer magazines lost more than 800k copies over twelve months
Extracts from the 3rd Quarter ABC presentation for magazine circulation figures.
Content marketing: The 1 million club declines
The latest ABC circulation results show that content marketing (custom magazines) titles lost some ground compared to the same reporting period a year ago - circulation fell to 12,395,274 from 13,427,811.
The "big three" Australian surf brands have found themselves in choppy financial waters. Billabong, one of Australia's most iconic surf brands confirmed a $386 million refinancing agreement with US consortium Centerbridge-Oaktree Capital Management acquiring a 40% share, guaranteeing the struggling brand's short-term future after it posted an $859 million loss last financial year.
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