DOCUMENTS

“FCB makes changes in Africa; Fox P2 a decade on” - MarkLives

And other top advertising, media and marketing news, analysis and opinion on MarkLives this week, including…

FCB pulls Africa network closer together, rebrands SA agency

by Herman Manson. Interpublic Group-owned FCB has announced structural changes to its African network of agencies. FCB, through various incarnations, has been present in Africa for 90 years.

FoxP2 — one decade on and still celebrating creativity

by Herman Manson. Ten years ago, three friends returned from the US to launch a new agency. They scored an early YouTube hit, a Bronze Cannes Lion — and nearly went bust.

Tuned: What does it mean to be ‘masculine’ in South Africa today?

by Thabang Leshilo. The concept of masculinity, long seemingly ‘carved in stone’ in South Africa, is beginning to evolve. Mrketers should be careful not to paint all men with one brush stroke..

Green Sky Thinking: Das auto dishonest

by Colwyn Elder. As a much-loved brand, the consequences of Volkswagen's Dieselgate scandal are far-reaching.

Woolworths in-store display goes terribly wrong

by MarkLives. Consumers complained that it appeared as if black mannequins were tied together in a representation of slavery.

Regular reads:

• Ad of the Week: You are feeling sleepy. Ve-r-r-ry sleeeepy...

• Shelf Life: Changing menu tactics with Pizza Hut

• MagLove: The best magazine covers 20 November 2015

• SA TV Ratings: 2–8 November 2015 (week 45)

• Ad Feature: Big global brands come out swinging for Bond again

• Global.Ad.Geeks: Humans vs cancer? Advantage Humans

• #TheFutureByDesign: Dion Chang on the future of branding

On the move:

• Yusuf Abramjee to leave Primedia Broadcasting

• House of Brave appoints non-executive director

Awards:

• All the Epica Awards winners 2015

On the radar:

• New Brands & Branding launched

• Airbnb sees 163% growth in South African listings

• Standard Bank partners with E! Entertainment for NYFW

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