DOCUMENTS

"Is there a viable market for black ad agencies in SA? | Let’s keep calm and transform | Walking with dinosaurs" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on MarkLives this week, including…

Motive: Is there a viable market for black ad agencies in SA?

by Lufuno Makungo. In talking transformation, we often narrow it down to only one thing — when the issues are broad and interlinked.

Motive: Let's keep calm and transform
by Gugu Madlala. If an agency is owned 49% by a black person or entity but procures from 90% white suppliers, how many black people are succeeding?

Motive: I walked with the dinosaurs
by Lindsay Leppan. It was the best of times. The Golden Age, when anything was possible and giants walked the Earth. It was the time when Marketing ruled the world, and everything was brighter, simpler, less convoluted, better. Except it wasn’t, really.

An ad agency just bought a fashion business
by Herman Manson. Area 213 has fulfilled the promise of founder Ben Wren to invest in an ecommerce business through its acquisition of Springleap's Fox & Dash T-shirt business.

Ad Exec: Economy putting pressure on marketers & agencies alike
by Tom Fels. Adland is stuck in the middle, where pressure for value delivery is combined with the desire for breakthrough strategy and communication. 

Masterclass Notes: Managing agencies, pitch process & King IV
by Johanna McDowell. With pitching and agency management being some of the most-foremost discussions at the moment, what is the role of King IV at a time like this? And is there a role?

Regular Reads:

Ad of the Week: Celebrating SA’s hidden history
Shelf Life: Absa takes a new approach to the branch
- MagLove: The best magazine covers 10 June 2016
- SA TV Ratings: M-Net — top 20 primetime programmes April 2016
But Does It Work: Unpacking personal branding

On the Move

Felleng Sekha joins Creative Spark as chairperson
Bowles stepping down from SPARK Media, launching new venture
New SA country representative for Shazam

On the Radar

Diageo SA discontinues sponsorship of J&B Met
2016 AdFocus Awards entries open

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