Interview: A quick guide to successful pitching
by Herman Manson. Johanna McDowell, the MD of the Independent Agency Search and Selection Company (IAS), has a storied career in South African advertising. We caught up with her to ask about the secrets to successful pitching, managing client chemistry sessions, how important awards are to winning business and why using pitch consultancies doesn't mean marketers are abdicating their responsibilities.
Packaging, product, design & food trends for 2015
by Louise Marsland. New packaging, product, design and food trends in the FMCG market for 2015 will revolve around consumer demand for fortified foods; packaging that provides functionality; and ethical product sourcing and manufacture.