Interview: Vicki Myburgh on media revenue growth in SA, Nigeria and Kenya
by Herman Manson. In this interview, Vicki Myburgh, entertainment and media industries leader for PwC South Africa, talks about the highlights from PwC's recently released "Entertainment & Media Outlook: 2014-2018" report.
The Sell: The Christmas that marketing made
by Mimi Nicklin. When one delves a little deeper, nearly everything I describe as "Christmas spirit" is nearly 100% created by either retail activation or marketing magic of some kind.