Interview: Neuromarketing and what it means for adland
by Herman Manson. Founded in 2010, Neural Sense is a South African neuromarketing agency headquartered in Cape Town. MarkLives caught up with Neural Sense’s Mark Drummond to walk us through his pitch on neuromarketing to marketers and agencies.
Promoting black talent a win at the One Show
by Herman Manson. New York-based One Club, the non-profit organisers of the One Show Awards and Creative Week, recently took 60 black students out of local ad schools and linked them with high-profile local creative directors in an intensive study session in Cape Town. This is all part of One Show’s commitment to promoting diversity in adland.