Many white South Africans speak fondly of their children and grandchildren as ‘monkeys.’ To them, the term has no racial connotations at all. Many black South Africans have a different view. To them, the term ‘monkey’ is one of racial abuse directed at black people over many years. Many black South Africans are hurt and offended when called ‘monkeys.’ Given the South African context, can we all simply accept that it is a term to be avoided in reference to anyone, child or adult, who is black? Surely that is not too difficult.
But the recent ongoing H&M incident is instructive of where we are in South Africa. The company is a Swedish one; it is not an African or South African one. It does business worldwide as well as here. Is it reasonable to think that the object of advertising their products is to find favour with potential purchasers of their goods and the last thing the company wanted was to give offence and land in a public relations disaster? That being so, surely one must think that in Sweden, a Scandinavian country that has few black people, it never even occurred to the marketing and advertising people that the term ‘monkey’ was offensive to many black people.
They have issued abject apologies, making it clear they regret the offence the advertisement caused and they have gone so far as to appoint a senior person to oversee sensitive matters of race and transformation. They will also continue opening new stores in our country and providing additional jobs for our people.
What many people, black and white, have difficulty in accepting is the hooliganism and outrageously violent and illegal conduct of certain Economic Freedom Fighters (EFF) who in fits of manufactured outrage went on the rampage at the Sandton City premises of H&M. The EFF always suffers from a degree of disappearance when Parliament is not sitting and now that the ANC is receiving its first positive publicity in years, someone in the EFF regarded the H&M saga as a heaven-sent opportunity to attract some media attention. Flagrant thuggery is guaranteed to gain newspaper and television coverage. One wonders whether the almost universal disapproval of the EFF’s actions will make them think again.
It is not possible to have it both ways: political parties are either an important part of the functioning of a constitutional democracy, observing the Rule of Law and contending for power through the ballot box, or else they are instruments of anarchy and unrest, not caring who or what is injured or damaged in a reckless breaking of the rules.
One saw a repetition of this conduct in the violent confrontation outside Hoërskool Overvaal. The High Court upheld the constitutional right of an Afrikaans medium school that was full to decline to register fifty-five children demanding to be taught in English at Overvaal when there were vacancies at several English medium schools in the area.