Agency Leaders: 2014's most-admired ad agency in South Africa
by Herman Manson. Today, we reveal the results of our national poll, which dispensed with regional boundaries and asked execs to nominate their choice of their most-admired peers, irrespective of where in the country they are based.
Green Sky Thinking: The shifting role of the consumer
by Colwyn Elder. Three campaigns did a standout job for sustainability in 2014, and a prevalent theme across all three is the shifting role of the consumer. While there's always been a role for more conscious consumption, shoppers are now finding their collective voice.
Dissident Spin Doctor: The death of traditional PR
by Emma King. I've been banging on about it for ages, but it is becoming ever more prevalent and I do feel I need to take a stand and shout it out. Traditional PR is dead. And any agency that continues to do so is wasting the time and money of its long-suffering clients.
Brand Culture: Comic-strip archetypes in advertising
by DK Badenhorst. If you are not a fan of superheroes, I'll probably have to allow a few seconds for your eyes to return from the back of your head. After all, superheroes are for kids, right?
Creation: Differentiating - three powerful steps to succeed as a creative
by Artwell Nwaila. In this post, I share three points I've learned from industry leaders that will help creatives differentiate themselves from their counterparts, therefore making success more reachable.
Regular reads:
• Ad of the Week with Oresti Patricios: As a fan, how far would you go?
• Shelf Life with Louise Marsland: African app innovation
• MagLove with MediaSlut: Partying it up
• Smart Africa TV with Russell Southwood: MediaBox lets your TV play everything, anywhere
Account moves:
• Bletchley Park wins adidas Originals PR biz
People on the move:
• New group managing director for iProspect SSA
• BBDO Africa appoints regional director
On the radar:
• WhyFive launches insights service for pitches
• Sanef calls on Parliament for uninterrupted video and audio
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